Kendrick Lamar dropped his latest visual to his highly popular track “Bitch, Don’t Kill My Vibe” from his debut studio album “Good Kid, M.A.A.D City.”
Adorned in all-white linen, the Compton native aims to enlighten his listeners and viewers with this symbol-driven project.
A funeral occurs during the video where Kendrick Lamar and others are bidding farewell to a mystery loved one in a solemn ceremony.
Despite the somberness of the event, Kendrick and associates turn up in a limo as they pop bottles of champagne.
In one scene in the project, Kendrick is scene receiving a baptismal by funnyman Mike Epps.
Kendrick and associates later reach the gravesite where the casket is to be buried.
As the casket is lowered into earth, Kendrick and his crew again turn the ceremony into a celebration and turn up.
It’s not until the visual’s conclusion that the video’s message becomes clearer.
The video ends with the thought-provoking message, “Death To Molly.”
A few visuals stood out in Kendrick’s music project. White was the color of choice in the video. The baptismal may have been viewed as random to some, but appears to have a much deeper meaning.
Perhaps, Kendrick was symbolizing a new era for Hip Hop. The color white and a baptismal both symbolize a “new beginning.”
The video is symbolic of the current state of the Hip Hop where drugs are heavily embedded in the lyrics.
Kendrick hopes to destroy “Molly” rap.
Molly rap is considered to be big business for many rappers, including Wiz Khalifa.
During an interview with Hard Knock TV, Wiz revealed he would be crazy not to do guest features on “Molly” records.
“I think it’s past the people who are actually using it. It’s just money now,” the “Black and Yellow” rapper said. “You know what I mean? And I would be crazy not to tap into that. Like I want some of that money, too.
Wiz said it’s not his place to stop children from using the drug.
“And its kids, they are partying and having fun, so I’m not going to tell you what not to do,” he said. “You know what I’m saying. I’ve never been that dude. Like when I seen it was kind of growing and becoming more and more popular, at first I was one of the people that was ‘Yall need to chill with the Molly.’ I said that. But the more popular it grew, it got bigger than me and my influence, so it’s like you can either get with it or get lost. So I do not want to get lost.”
Watch “Bitch, Don’t Kill My Vibe” official music video below
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