LeBron James doesn’t even need to dribble a basketball to make bank. The Akron native could make a living off tweeting if he wanted.

ESPN reports Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, says a tweet from James, who has 23.2 million followers, has the highest value of any U.S. athlete. Each tweet from James has a media value of $139,474. That equates to $1,000 per character.

“We’re basically saying that the value of one LeBron tweet is worth $140,000,” said Opendorse CEO Blake Lawrence, according to ESPN. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”

James is reported to have turned down a six-figure offer for a single tweet.

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