Critics thought it was the most absurd idea ever. But Nipsey Hussle is laughing to the bank after a marketing scheme went off without a hitch.

The “Rose Clique” rapper sold 1,000 limited copies of the “Crenshaw” mixtape for $100 per copy. Nipsey was clutch in his Hussle as he was able to make $100,000, while offering the project for free.

Nipsey sold the hard copies at a pop-up shop in Los Angeles, CA.

He gave a special shout out to the first fan who bought the project via Instagram.



Nipsey confirmed his sales on Twitter, writing, “Who gives a fucc what a hater gotta say…I made a hunnit k today of my album throw away’s. #CRENSHAW ‪#Proud2pay ‪#FUCCTHEMIDDLEMAN.”

Who gives a fucc what a hater gotta say…I made a hunnit k today of my album throw away's. #CRENSHAW #Proud2pay #FUCCTHEMIDDLEMAN

— iamproud2pay.com (@NipseyHussle) October 8, 2013

Download/stream Nipsey Hussle’s “Crenshaw” mixtape

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