Chicago artist Hittz gets deep in his latest visual directed by Ogun Pleas Film. Hittz opens up on the plight of poverty in a corrupted world where the poor stay poor and the rich get richer. In “Born 2 Lose” Hittz raps, “Poverty see no colors, got a couple homies that’s broke and white/ all of us came from broken homes, so we broke in homes which I don’t condone/couple of us caught with fire arms, hood accepted us with open arms.” Hittz has a message that the world need to hear.

Watch Hittz “Born 2 Lose” visual below:

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