UCLA star athlete Lonzo Ball and his father LaVar Ball may be on to something. The Ball family have allegedly sold close to 5,000 pairs of their Big Baller Brand Z02 sneakers, On Smash reports.
LaVar Ball has been under much scrutiny after announcing the $495 price tag for the shoe. Shaquille O’Neal took to Twitter to diss the overpriced sneaker.
Ball wrote, “Hey @Lavarbigballer real big baller brands don’t over charge kids for shoes.”
LaVar Ball explained the reasoning behind the shoe’s cost during an appearance on ESPN Radio’s Dan Le Batard Show.
“I figure that’s what the shoe is worth,” Ball said. “When you are your own owner you can come up with any price you want.”
LaVar also defended the $220 price tag of the sandals his company is selling with Lonzo’s new logo on them.
“Prada and Gucci is selling theirs for what they want,” LaVar said. “Ours is better than that. It feels better.”
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