P. Rico draped himself in a red and gold Versace robe in his “First M” music video. The JoJo World rappers looks like a black Hugh Heffner in his A Fly Visual-directed music video.

Rico raps, “Word around town, I got a black card/I don’t gotta do no scams, I ain’t gotta crack cards/And I do not portray no image like the rest of these frauds.”

Check out Rico’s new visual above.