Rapper Kasper Knight took publicity stunts to a whole new level. The Indiana man posted video of himself shooting himself in the face while riding in a vehicle. He even swallowed the bullet in the process.

Kasper revealed on Facebook he shot himself, so could put the footage in a music video. He stated no cameraman wanted to film it, so he filmed it himself.

“…This was really nothing,” he wrote. “I’ve been shot a couple times before and this was like a 4 out of 10 on the pain scale after the initial impact.”

Kasper also revealed World Star declined to upload his video on their website.

“1.7 million views on my own,” he wrote. “F**k world star. They p*****d out. World Star takes every opportunity to post the most vile sh*t from dark skinned African Americans but let a white skinned half African motherf****r with [military] and law enforcement experience do something and they won’t post.”

Check out graphic footage of the shooting incident above.