Kendrick Lamar is rocking with XXXTentacion’s “17” album. K.Dot took to his Twitter account to encourage fans to purchase the project.
He wrote, “Listen to this album if you feel anything. Raw thoughts.”
He added he had already listened to the album five times.
X chose an unconventional marketing tactic to promote the album a day before its release by faking his death.
XXXTentacion shocked many of his fans Wednesday after posting footage of himself hanging from a tree. X simulated the act of suicide by appearing to jump from a ladder near a tree.
X took to his IG account to dispel rumors he was dead. He posted onto IG a clip from an upcoming music video that shows him rapping while hanging from a tree.
X captioned his post, “If you thought I would pretend to kill myself for a publicity stunt you’re f*****g stupid.”
X also went on IG Live to clarify the video he posted:
“Everyone needs to calm down. That was a prop from my music video. It was a piece of my music video. Everybody needs to chill the f**k out. I was just trying to preview it. I didn’t know people would not catch on. There’s a lot of people that caught on. I was in the middle of shooting, so I couldn’t explain myself. I couldn’t end the rumor. Everybody needs to chill the f**k out. I’m not playing with suicide, especially since I had a girl kill herself in my f*****g hotel room, not even two to three months ago. It’s not cool to make assumptions. Nobody in my camp claimed I was dead. …How the f**k would the video post itself? Y’all n****s is tripping. Relax. I had to hurry up and post, so n****s didn’t think I was dead cause I don’t want any of my f*****g fans killing themselves. Y’all n****s is tripping. …I’m not dead. Relax, it’s for a music video. I was trying to surprise you guys and show my fans I’m out here really working. And then there was a subliminal noose in my profile picture. There’s a big f******g on the left side of my profile picture. Y’all n****s is f*****g crazy. For my fans, not the n*****s that be hating, how did y’all not piece together the fact that I’m really out here tryna preach a positive message, and I’m telling y’all n****s not give up. Why would I go kill myself and abandon all of you. I literally have like two million kids that look up to me.”
Many fans took to social media to react to X’s shocking video of him hanging himself:
Wait did xxxtentacion really kill him self on Instagram live …?
— R E N? (@serenityirene_) August 24, 2017
— Trizzy F--- Club (@TrizzyFC) August 24, 2017
damn rip xxxtentacion :/ pic.twitter.com/XcdkKYji2D
— alcohol virgin (@ga1aviz) August 24, 2017
xxxtentacion the only n---- to commit suicide and still post the video on instagram right after ?
— BJ (@BASEDJESUS) August 24, 2017
I hope XXXtentacion dies for real. That wasn't funny or entertaining. Any of his fans defending this are legitimately mentally ill.
— Jiggy Bastard (@derpdeviI) August 24, 2017
Aye @xxxtentacion foul, he could trigger other people contemplating suicide to really do it. Dude a real weirdo.
— Snapchat: WavyNiko (@NikoUgly) August 24, 2017
XXXtentacion lame as f---. Suicide is not a f------ joke at all. N----- weird.
— KJ (@KdotJohnson_) August 24, 2017
did Xxxtentacion just kill himself?
— BIG BALLER WAY (@LILAFRIMANE) August 24, 2017
Me watching that XXXTENTACION video and thinking it's probably fake but idk for sure ??? pic.twitter.com/2Lbi6uDcM9
— Michael (@WhiteMike43) August 24, 2017
xxxtentacion: im a voice for the depressed and suicidal youth
xxxtentacion: *posts a video hanging himself and triggers said youth*
— saturation szn (@fmlyara) August 24, 2017